Ask KWP: I want to start a blog for my business. What do I blog about?
Oooh I love this question so much. I think a lot of people discredit the importance of blogging, but it has always been something I have loved and something I know really helped my business explode that first year. There are so many ways blogging can be beneficial, and I am going to answer, what do I blog about? In three different sections.
- Blog the work you want!
This might seem obvious, but a blog is a great and FREE way to share your photography work with clients, future clients, and fans.
Notice I did not say just blog your current work… but blog the work you want.
Your blog is an incredible place to curate your photos for your ideal client. If you do not currently have the work you want, then do the work you need to get there.
Ways to do this:
Don’t have wedding photos you are proud of? Set up shoots at home! Style your own ring with fresh flowers. Borrow a friend with a wedding dress and take her to a beautiful venue!
Be very intentional about curating what you share with your ideal client in mind.
And share the story! If you are just dumping a bunch of photos, people are not going to care. Take the time to share the story behind the person and the experience behind the photos to connect with your readers.
2. Blog resources for clients!
One of the keys to building SEO (which is a fancy way of saying complicated things that make people actually find your website) is showing up consistently, which can be hard when you are just starting out. But a great idea is share things that are of value to your ideal client! And tag other vendors you want to work with! Here is a list of ideas to try for wedding photographers:
Wedding planning tips
Preferred venue spotlights
Interviews with wedding planners
Top venues in your area
How to choose a photographer
Tips for their engagement session
I could go on and on… but be creative!
3. Blog personal content!
One of my favorite tips for growing a business is personal marketing… and your blog is another great way to do this! Find ways to share about yourself and connect with your audience personally!! This also keeps readers who are not currently wedding planning interested, so that when their neighbor gets engaged, you are someone they know and trust to refer!!
Need more help knowing how to share personally? Download our free guide: How to Book More Clients for Free.
Need more individual help getting your blog started or coming up with content? Schedule a mentor session for a 1:1 with KWP: Mentoring info